The AI Starter Pack
by Digital Divergent
This isn't a course. It's not a 40-page guide to "the future of AI" either. It's five prompts you can copy, paste into ChatGPT, and use in your business today. The exact words. Nothing to figure out, nothing to install.
If you haven't used ChatGPT yet: go to chat.openai.com, sign up free with an email address, no card needed, and you're in. That's the whole setup.
One rule for everything below: swap anything in [square brackets] for your own details before you hit send. Everything else, paste exactly as it is.
5 things to try today
1. Write your Google Business Profile description
The prompt:
You're a copywriter who writes Google Business Profile descriptions for local UK small businesses. Write me a business description for mine.
My business: [business name], a [type of business, e.g. barber shop / cafe / plumber] in [town or area].
What we do: [1-2 sentences on your main services]
What makes us different: [e.g. family-run since 2015, walk-ins welcome, same-day call-outs, fully qualified, whatever's actually true]
Tone: friendly and local, not corporate.
Rules:
- Maximum 750 characters (Google's limit) - count it and tell me the number
- No emojis, no phone numbers, no links, no ALL CAPS
- UK English
- Naturally work in "[town/area]" and "[main service, e.g. barber in Glasgow]" once each, don't force it
- Give me 2 versions so I can pick
Why it works: Google's description field has a strict 750-character cap and flags profiles that are obviously keyword-stuffed. This gets you the local SEO benefit without breaking either rule.
Paste it into: ChatGPT (free version)
2. Reply to a bad review without losing your cool
The prompt:
Help me reply to a negative Google review. Write a calm, professional public reply.
The review: "[paste the actual review text here]"
Context for you, just so you understand what actually happened (don't repeat this part to the customer): [what actually happened, in your own words]
Rules:
- Thank them for the feedback, even though it's negative
- Don't argue with their version of events or get defensive
- Acknowledge the specific thing they raised
- Briefly say what you're doing about it, or invite them to message you directly to sort it out
- Under 100 words
- Sign off as [your name / business name]
- Tone: professional and human, not corporate, not robotic
Why it works: Future customers read your reply more than they read the review itself. Short, calm and specific beats defensive every time.
Paste it into: ChatGPT (free version)
3. Batch a week of social captions in one go
The prompt:
Write me 7 social media captions for [business name], a [type of business] in [town], one for each day of next week.
What's actually happening this week: [list anything relevant, e.g. "Mon: normal day, Wed: new treatment launching, Fri: 20% off for students, weekend: fully booked so no promo needed"]
For each caption:
- Under 40 words
- 3-5 relevant hashtags, mix of local (e.g. #[town]business) and niche ones
- One photo or video idea I could actually film on my phone
- Vary the style, don't make them all sound the same - mix questions, behind-the-scenes, offers, plain updates
- UK English, casual, like a real person wrote it
- Use emojis sparingly, not on every line
Why it works: Doing this once on a Sunday beats scrambling for something to post every day, and the built-in photo ideas solve the actual bottleneck: having something to film.
Paste it into: ChatGPT (free version)
4. Tell customers your prices are going up
The prompt:
Write an email to my customers letting them know my prices are going up.
Business: [business name], a [type of business] in [town]
What's changing: [e.g. "haircuts going from £18 to £20" or "all services up 8%"]
When it takes effect: [date]
Why, keep it brief and only include if true: [e.g. "cost of products and rent have gone up"]
Rules:
- Under 150 words
- Don't over-apologise or sound like you're asking permission - this is a normal business update
- Thank them for their support
- No corporate phrases like "valued customer" or "circumstances beyond our control"
- End warmly, not just a generic sign-off
- Include a subject line, under 8 words
Why it works: Most owners either over-apologise or go silent about price rises. Matter-of-fact gets more respect than an apology does.
Paste it into: ChatGPT (free version)
5. Write a job ad that actually gets applicants
The prompt:
Write a job ad for a [role, e.g. "Saturday barber" / "part-time café assistant" / "apprentice electrician"] at [business name], a [type of business] in [town].
Hours: [e.g. "Thurs-Sat, 24 hours a week"]
Pay: [e.g. "£11.50/hour" or "DOE"]
Experience needed: [e.g. "none, will train" or "minimum 2 years"]
What the job actually involves day to day: [2-3 bullet points]
What you offer: [e.g. "staff discount, free parking, friendly team, flexible around college"]
Rules:
- Don't open with "We are looking for..."
- Under 200 words
- Be specific and honest, not generic corporate-speak
- Include exactly how to apply, e.g. "message us on Instagram @[handle]" or "email [address] with your name and availability"
- UK English
Why it works: Vague ads ("friendly person wanted") get vague applicants. Real numbers on pay and hours filter in the right people and filter out the time-wasters.
Paste it into: ChatGPT (free version)
3 mistakes to avoid
1. Don't paste customer personal data into a prompt
Free AI tools can store what you type and use it to train their models. Names, addresses, phone numbers, health notes like allergies for a treatment - none of that belongs in a prompt. If you need help with something involving a real customer, swap their details for "the customer" or a made-up name first, then swap it back yourself after. Ten seconds of effort, and it keeps you well clear of a genuine data protection problem.
2. Don't trust it on local rules, tax, or the law without checking
AI sounds confident even when it's wrong, and it's especially unreliable on specific, changeable things like business rates, food hygiene requirements, employment law, or VAT thresholds. It'll hand you a very convincing answer that's out of date or flat-out invented, with zero hesitation. Use it to draft the email or explain a concept in plain English. Never use it as your only source before a decision that could cost you money. Check gov.uk, your accountant, or your local council for anything that matters.
3. Don't let it write your reviews
There's a difference between AI helping you reply to a real review, which is exactly what you should do, and AI writing glowing fake reviews of your own business to post yourself or ask mates to post. Google actively detects and removes fake reviews, and it can suspend your whole Business Profile if you're caught. Not worth your reputation. Let real customers say the nice things. Use AI for everything else.
Want the other 100?
If those 5 saved you even twenty minutes, that's the whole point of this pack: proof that a good prompt beats a blank cursor and a blinking deadline. The Prompt Vault takes it further with 100+ prompts covering marketing, content, sales and admin, built the exact same way as the five above. Copy, paste, done. It's £12.99, one-off, no subscription, and it's sitting in the Vault whenever you're ready. No rush though. The 5 above will keep you busy for a while yet.
Digital Divergent, Glasgow. Built from real client work, not recycled internet fluff.